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Mass Media (MM)

MM 100  Introduction to Mass Media  (3)  

The subject of this course is mass media. It is designed to acquaint students with newspapers, magazines, books, radio, recordings, television, films, advertising, public relations, and the interactive media of computers and information technology. Prerequisite: None.

(General Ed Humanities. Information Literacy and Tech.)  

MM 128  The Impact of The Walt Disney Company on Society  (3)  

This course will explore the impact that the Walt Disney company has had on society in both the domestic and international cultural spaces. Topics explored include the company's influence on society and culture through: 1) mass media, such as film, television, radio, publishing, literature, online, and gaming; 2) business, such as tourism, merchandising, licensing, franchising, marketing, and promotions; 3) innovation, such as technology, creative development, engineering, and architecture; 4) history, such as historical, gender, race, and colonial representation. Prerequisites: None.

MM 155  Sports and the Media  (3)  

Mediated sport is an important facet of modern life. In this course, you will explore the fundamentals of media as related to both collegiate and professional sports. Prerequisites: None

(General Ed Humanities. Information Literacy and Tech.)  

MM 199  Mass Media Boot Camp  (3)  

This class implements technology processes and the construction of messages to be used in commercial, social and mobile media while creating an understanding of the significance and application of basic media terminology. Prerequisite: None.

MM 202  Creative Media Writing  (3)  

The study and practice of fundamentals of media writing for journalism, public relations and advertising. Prerequisites: MM 100 and MM 199 or consent.

MM 212  Digital Filmmaking I  (3)  

This basic lab course will provide an introduction, through lab activity, to the process of creating a film or video product for a variety of applications. Students will learn basics of project development, camera operation, visual composition, sound recording, editing, and exhibition on the web or other expanded media. Prerequisites: MM 199 or Consent.

MM 222  Cinematic Storytelling  (3)  

The focus in this course is to develop knowledge and skills relating to visualization of cinematic story elements, and writing a narrative film script. Topics include: formatting, structure, character development, conflict, dialogue, and other script elements. Prerequisites: MM 100 or consent.

MM 300  Mass Media Law  (3)  

This class will study ethical and legal issues in mass communication contexts. Examines the limitations and responsibilities of communicators. Prerequisites: MM 100 or consent.

MM 301  Mass Media & Cinema  (3)  

Investigation into how the cinema portrays the media of radio, television, film and the press. Discussion of various types of film analysis and criticism, including production analysis, sociological, genre, and ideological criticism of film form and content. Prerequisites: MM 100 or consent.

MM 302  Cinematic Storytelling  (3)  

This course analyzes modern American films with particular attention to storytelling techniques, genre, cinematic rendering and thematic meaning. Films will be examined against the backdrop of their specific historical-socio-political context. Prerequisites: MM 199 or consent.

MM 311  Broadcast Performance  (3)  

Practice in speaking and performing for radio and television presentations. Exercises are based on a variety of practical applications found in announcing situations. Students are guided by in-class evaluations from the instructor and peers. Prerequisites: MM 199 and MM 202 or consent.

MM 312  Cinematography  (3)  

This course will show students the similarities and differences between film camera systems and electronic camera acquisition, using lecture, demonstration, and example. Students will understand how basic functions and relationships in camera systems and support have similar qualities, but with different consequences relative to the production process. This course will have a central role for student filmmakers in creative storytelling. Prerequisite: MM 199 or MM 302.

MM 319  Public Relations I  (3)  

This class surveys and analyzes organizational practices in communicating and building relationships with audiences. Prerequisites: MM 100, MM 199, and MM 202 or consent.

MM 321  Visual Communication  (3)  

Students will learn typography, color, and design principles using desktop publishing techniques and software. Prerequisites: MM 100 and MM 199 or consent.

MM 350  Film Editing and Theory  (3)  

This course will examine the craft and art of editing in the digital age and will explore film history and theory as related to the editing process. Students will engage in editing assignments to apply continuity and non-linear techniques. Prerequisite: MM 222 or consent.

MM 351  Mass Media Research  (3)  

This class includes an introduction to the study of quantitative and qualitative research techniques and of the interpretation and reporting of research findings. Prerequisites: MM 100 or consent.

MM 352  Advertising I  (3)  

This class is an analysis of commercial persuasion. Examining messages, audiences, and settings. Prerequisites: MM 100, MM 202 or consent.

MM 355  Sports & The Media  (3)  

Mediated sport is an important facet of modern life. This course will explore the fundamentals of media as related to both collegiate and professional sports. Students will apply strategic thought in the creation of various media related to the sport industry. Prerequisites: EN 101 and MM 199

MM 360  Minorities & The Media  (3)  

This class is an examination of the portrayal of underrepresented groups in the media, and how these audiences can be reached via media messages. Prerequisite: MM 100 or consent.

MM 372  Filmmaking I  (3)  

This course is designed to give each student an overview of the many aspects of digital filmmaking, including development, writing, producing, directing, lighting, shooting, and editing. This will be achieved partially through lecture time, partially through studying the work of other filmmakers, including your fellow classmates, and partially through hands on production. You will also be engaged in online tutorial video course material. Prerequisites: MM 312 and MM 350 or consent.

MM 375  Murder, Mayhem and Media  (3)  

This course teaches real-world skills and provides valuable information for students interested in covering crime or courts for media outlets; working in law enforcement or judicial public relations; or telling crime stories through books, movies or TV. The course provides insight into what police officers do, how the criminal justice system works and how the media covers crime, with an emphasis on social media and current events. The class seeks to help enable students to serve as the eyes and ears of their readers and viewers, telling stories in a descriptive manner that helps people hear the sirens and smell the smoke. Prerequisite: MM 202.

MM 393  Special Topics/Mass Media  (1-3)  

Special subject courses not covered in the department catalog listing. May be repeated when topics vary. Prerequisite: MM 100 or consent.

MM 400  Media Literacy  (3)  

This class includes a historical and critical overview of seminal theories and research in mass communication. Special emphasis will be placed on the relationship between media and society. Prerequisites: MM 100, MM 199, and EN 300 or consent.

MM 401  Media Analysis & Criticism  (3)  

This class includes a discussion of various levels of media analysis and criticism, including production analysis, sociological, feminist and ideological criticism of media form and content. There is also an emphasis on news analysis and television criticism. Prerequisites: MM 100 or consent.

MM 403  Journalism  (3)  

This course offers advanced exploration of storytelling techniques and writing styles. Students will use text, audio and video to create story packages for Student Media. Prerequisites: MM 202.

MM 405  The Documentary Film  (3)  

Through readings, screenings, and assignments, this course will develop an understanding of the background and methods for producing independent documentary films, and the accompanying issues commonly encountered in this process. Students will develop a documentary project and script treatment on a topic of their choosing. Prerequisites: MM 302 or Consent.

MM 409  Electronic Journalism  (3)  

This course is designed to provide students with essential writing and reporting skills for broadcast journalism. Special emphasis will be given to the writing, shooting and editing of television news stories, the process of news discovery, and how to deliver those stories for broadcast, web, and other interactive media. Prerequisites: MM 199.

MM 411  Entrepreneurial Media  (3)  

The class emphasizes how business principles are utilized to explore entrepreneurial opportunities in media. Students gain insight into how media content and service enterprises are conceived, planned, financed, and managed. The legal, ethical, and social implications of independent digital media ventures are considered. Prerequisites: MM 100 and MM 199 or consent.

MM 414  Filmmaking II  (3)  

This lab course explores the craft of creating the documentary or narrative film. At an advanced level, students gain theoretical and practical experience in the production of a dramatic narrative or documentary film. Students create original works and fill crew positions as needed. Prerequisites: MM 312 and MM 350 or consent.

MM 415  Promotions Writing  (3)  

The course provides a comprehensive overview of various kinds of writing for digital platforms that media professionals produce. Students will practice research and learn how to tailor messages to specific audiences for specific purposes. Prerequisites: MM 100 and MM 202 or consent.

MM 420  Public Relations II  (3)  

This class covers the design and use of communication messages in a comprehensive study of the public relations field. Students will have a practical application of a public relations campaign. Prerequisites: MM 319.

MM 422  Editing  (3)  

Study of principles of correct and appropriate writing and creative expression in design. Prerequisite: MM 321.

MM 425  Creative Strategies In Advertising  (3)  

Students will learn creative strategy in researching, planning and developing advertising for print, broadcast and web. Special emphasis will be put on developing creative strategies for different target audiences. Prerequisites: MM 100 and MM 202 or consent.

MM 431  Creative Media Practicum  (3)  

Students will work with on and off-campus clients to produce, edit, and design communication materials, both print and online, associated with business, industry, and non-profit groups. Students will also write, design, edit, and sell advertising for the department alumni magazine, the Mass Media Messenger. Prerequisite: MM 321.

MM 432  Advertising II  (3)  

This course involves planning, creation and production of advertising messages for various mass media. Students engage in the design, execution, and presentation of an advertising plan for a real-world client. Prerequisites: MM 352 or consent.

MM 485  International Media Systems  (3)  

This class covers and analyzes the development, structure, and functions of media in other nations, and offers an examination of the role of communications in the international arena. Prerequisites: MM 100 and EN 300, or consent.

MM 492  Independent Study  (1-3)  

Investigates a mass media area of interest not covered in regular courses. Involves producing research or creative projects. Prerequisites: Consent of faculty and chairperson; majors only.

MM 493  Special Topics/Mass Media  (1-3)  

Special subject course not covered in the department catalog listing. May be repeated when topics vary. Prerequisites: MM 100 or consent.

MM 494  Internship  (1-2)  

Experience and training in professional setting related to mass media careers. Mass media faculty and the sponsoring organization supervise students. A total of 64 hours of work pa er credit hour is given to the sponsoring organization during the semester. Usually requires 8-12 hours per week. Prerequisites: consent; second semester junior or senior standing; 24 credit hours completed in the major and 9 hours completed in concentration.

MM 499  Career Development & Digital Portfolio  (2)  

Students in this class explore career options and make preparations for a transition from academic life to professional careers or graduate school. A significant portion of this class will be devoted to developing and/or improving the credentials needed to land a job in the media field. In particular, this class will provide students with the opportunity to finalize their resume and digital portfolio. Prerequisites: majors only; senior status.

MM 505  The Documentary Film  (3)  

Readings, screenings, and asignments will develop an understanding of the background and methods for producing independent documentary films, and the accompanying issues commonly encountered in this process. Students will develop a documentary project and script treatment about a socially significant topic of their choosing. Prerequisite: MM 302 or Consent.

MM 514  Digital Filmmaking II  (2)  

This lab course explores the craft of creating the documentary or narrative film. At an advanced level, students gain theoretical and practical experience in the production of a dramatic narrative or documentary film. Students create original works and fill crew positions as needed. Prerequisite: MM 312 or MM 350 or Consent.

MM 522  Cinematic Storytelling  (3)  

This course analyzes modern American films with particular attention to storytelling techniques, genre, cinematic rendering and thematic meaning. Films will be examined against the backdrop of their specific historical-socio-political context. Prerequisite: MM 200 or Consent.

MM 532  Digital Cinematography  (3)  

This course will show students the similarities and differences between film camera systems and electronic camera acquisition, using lecture, demonstration, and example. Students will understand how basic functions and relationships in camera systems and support have similar qualities, but with different consequences relative to the production process. This course will have a central role for student filmmakers in creative storytelling. Prerequisite: MM 200 or MM 302.

MM 600  Mass Media Law  (3)  

This class will study ethical and legal issues in mass communication contexts. Examines the limitations and responsibilities of communicators. Prerequisites: MM 100 or consent.

MM 601  Mass Media and Cinema  (3)  

Investigation into how the cinema portrays the media of radio, television, film and the press. Discussion of various types of film analysis and criticism, including production analysis, sociological, genre, and ideological criticism of film form and content. Prerequisites: MM 100 or consent.

MM 605  The Documentary Film  (3)  

This course will present a study in critical analysis toward the portrayal of social conflicts in documentary films. Through applied activity, the course will also focus on the power and responsibility that documentary filmmakers have in a world where communication is dominated by the moving image media. Prerequisites: MM 302 or consent.

MM 611  Entrepreneurial Media  (3)  

Basic concept of managing broadcast stations, a study of the various departments within broadcast organizations and how they interrelate, and an overview of the regulatory and technological landscapes that face broadcast managers. Prerequisites: MM 100 or consent.

MM 614  Digital Filmmaking II  (3)  

This advanced course will focus on continued practical experience in storytelling in both narrative and documentary treatments. Emphasis is on the planning, management and production of materials suitable for the cinema, television or other news media. Students will be directly involved in producing original work. Prerequisites: MM 312 and MM 350 or consent.

MM 622  Cinematic Storytelling  (3)  

Students will learn to understand the structure and format of the narrative script form. While the principles of visual storytelling, dialog, and general visual communication techniques will be examined, students will learn the skills of script analysis including: writing treatments, synopsis, content outlines and evaluation of a script based on structure, motif, character, theme and marketability. Prerequisites: MM 199 or consent.

MM 651  Mass Media Research  (3)  

Study of quantitative and qualitative research techniques and of the interpretation and reporting of research findings. Prerequisites: MM 100 or consent.

MM 692  Independent Study  (1-3)  

Investigates a mass media area of interest not covered in regular courses. Involves producing research or creative projects. Prerequisites: Consent of faculty and chairperson, majors only.

MM 693  Special Topics  (3)  

Special subject courses not covered in the department catalog listing. May be repeated when topics vary. Prerequisites: MM 100 or consent.