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Data Analytics (DA)

Courses

DA 348  Data Discovery and Management  (3)  

Students will identify and manipulate data that will provide actionable information to solve business problems. Prerequisite: BU 250, BU 248 or BU 258, and EC 211 or MA 346

DA 358  Databases and Data Visualization  (3)  

This course provides a comprehensive introduction to the lifecycle of business data, from foundational storage to executive-level communication. Students will first master the logic of relational databases, learning to structure, manage, and query data using Structured Query Language (SQL). The course then transitions into data visualization, where students will practice transforming raw data into interactive, high-impact dashboards. Designed specifically for business students without a computer science background, the course places emphasis on data literacy and bridges the gap between technical data architecture and strategic decision-making. Prerequisites: BU 250 and BU 248 or BU 258, and EC 211 or MA 346

DA 368  Machine Learning and Modeling  (3)  

Students will learn technologies that can be used to discover relationships among data. These relations can be used to create models used to predict or classify new data. Prerequisites: BU 250 and BU 248 or BU 258 and EC 211 or MA 346 and DA 348

DA 478  Data Analytics Applied - Practicum  (3)  

Students will apply the data analytics process, including data discovery, transformation, organization, and modeling, to a real-world project and learn to effectively communicate the solutions. Prerequisite: DA 348 and DA 358 and DA 368.