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Marketing, Concentration

Degree Requirements

The following courses are required for the marketing concentration:

BU 362Marketing Research3
BU 364Consumer Behavior3
BU 471Marketing Management3
Select three additional hours from the following:3
Principles of Retailing
Promotion
Sales
International Marketing
Entrepreneurial Marketing
Digital Marketing
Marketing Channels
Graded upper-division elective hours in accounting, business, business data analytics, or economics12
Total Hours24