The marketing curriculum involves analysis of the ways business firms plan, organize, administer, and control their resources to achieve marketing objectives. Through proper selection of courses, a student may prepare for a career in general marketing management, promotion management, personal selling and sales management, marketing research, channels management, and/or retail management.
Learning Objectives for the Marketing Concentration
Upon completion of a concentration in marketing, students will be able to do the following:
- Conduct and present a comprehensive consumer behavior audit.
- Analyze a company’s existing product, determine its positioning in the marketplace, and develop a marketing mix strategy reflective of its positioning.
- Prepare and defend a marketing plan for a company by integrating appropriate concepts and methods.
- Develop a marketing research plan and defend its procedural soundness.
- Demonstrate an understanding of the stages of the sales process and the way these stages are implemented.
- Demonstrate an understanding of the global marketplace and how to design marketing strategies that are appropriate for various cultures and countries.
The following courses are required for the marketing concentration:
|BU 362||Marketing Research||3|
|BU 364||Consumer Behavior||3|
|BU 471||Marketing Management||3|
|Select three additional hours from the following:||3|
|Principles of Retailing|
|Graded upper-division elective hours in accounting, business, or economics||12|