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Mass Media, BA

Degree Requirements

Majors must complete a total of 40 hours. This includes a variety of core course requirements, courses in a selected concentration, and elective courses. All majors must also complete CN 150 Public Speaking as part of their general education requirements. In addition, all majors must complete a 15-22 credit hour minor, which students must declare with the department that grants it.

Contemporary Journalism Concentration

The contemporary journalism concentration prepares students who want careers as writers, reporters, editors, or designers. The curriculum emphasizes storytelling through writing, reporting, editing, designing, producing and managing for print, audio, video and web.

MM 100Introduction to Mass Media3
MM 199Professional Media Applications3
MM 202Professional Media Writing3
MM 300Media Law, Ethics & Diversity3
MM 321Advanced Professional Media Applications3
MM 326Student Media Practicum1
MM 403Advanced Professional Media Writing3
MM 416Digital and Social Content Strategies3
MM 426Advanced Student Media Practicum2
Choose one: MM 308 or MM 3113
MM 494Internship2
MM 499Career Development & Digital Portfolio2
Upper Division electives in Mass Media9
Total Hours40

Advertising and Public Relations Concentration

The advertising and public relations concentration prepares students to work in a broad range of public and private sector positions requiring the skills of integrated brand promotion. The curriculum offers opportunities for students to pursue the business side of advertising and public relations or explore a customizable creative track. The course sequence includes instruction on professional media writing, principles and techniques of persuasive messaging, digital content strategies, message design as well as hands-on practice with real-world clients in the classroom. 

MM 100Introduction to Mass Media3
MM 199Professional Media Applications3
MM 202Professional Media Writing3
MM 300Media Law, Ethics & Diversity3
MM 321Advanced Professional Media Applications3
MM 351Data Literacy & Audience Research3
MM 352Advertising and PR Strategies3
MM 403Advanced Professional Media Writing3
MM 416Digital and Social Content Strategies3
MM 432Advanced Advertising and PR Strategies3
MM 494Internship2
MM 499Career Development & Digital Portfolio2
Upper Division electives in Mass Media6
Total Hours40

Film and Video Concentration

The film and video concentration prepares students in a wide range of creative and technical skills and knowledge necessary for success as a professional in the field. The curriculum covers all of the stages of visual storytelling pre-production, production, and post-production. The course sequence provides a foundation in film history ad criticism combined with hands-on and theoretical instruction on screenwriting, picture editing, sound design, sound editing, production sound recording/mixing, cinematography, documentary filmmaking, and studio production.

MM 100Introduction to Mass Media3
MM 199Professional Media Applications3
MM 222Screenwriting3
MM 300Media Law, Ethics & Diversity3
MM 312Cinematography3
MM 350Film Editing and Theory3
MM 372Film Production3
MM 321Advanced Professional Media Applications3
MM 405Documentary Filmmaking3
MM 414Advanced Film Production3
MM 499Career Development & Digital Portfolio2
MM 494Internship2
Upper Division electives in Mass Media6
Total Hours40