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Mass Media, BA

Degree Requirements

Majors must complete a total of 40 hours. This includes a variety of core course requirements, courses in a selected concentration, and elective courses. All majors must also complete CN 150 Public Speaking as part of their general education requirements. In addition, all majors must complete a 15-22 credit hour minor, which students must declare with the department that grants it.

Contemporary Journalism Concentration

The contemporary journalism concentration prepares students who want careers as writers, reporters, editors, or designers. The curriculum emphasizes storytelling through writing, reporting, editing, designing, producing and managing for print, audio, video and web.

Recommended Minors

  • Electronic Art
  • Business
  • Psychology
MM 100Introduction to Mass Media3
MM 199Mass Media Boot Camp3
MM 202Creative Media Writing3
MM 300Mass Media Law3
MM 321Visual Communication3
MM 400Media Literacy3
MM 403Journalism3
MM 409Electronic Journalism3
MM 422Editing3
MM 431Creative Media Practicum3
MM 494Internship2
MM 499Career Development & Digital Portfolio2
Department electives6
Total Hours40

Creative Advertising Concentration

In the creative advertising concentration, students explore the structure of the advertising industry and learn the strategies and tactics used in successfully advertising products and services on behalf of organizations and businesses. This includes strategically determining and understanding your target audience’s needs and desires, establishing the purpose of your brand’s advertising, and creating successful advertising campaigns and other marketing activities to fit within a business’s or organization’s goals.

Recommended Minors

  • Electronic Art
  • Business
  • Psychology
MM 100Introduction to Mass Media3
MM 199Mass Media Boot Camp3
MM 202Creative Media Writing3
MM 300Mass Media Law3
MM 321Visual Communication3
MM 352Advertising I3
MM 400Media Literacy3
MM 415Promotions Writing3
MM 432Advertising II3
MM 425Creative Strategies In Advertising3
MM 494Internship2
MM 499Career Development & Digital Portfolio2
Department electives6
Total Hours40

Film and Video Concentration

The film and video concentration prepares students in a wide range of creative and technical skills and knowledge necessary for success as a professional in the field. The curriculum covers all of the stages of visual storytelling pre-production, production, and post-production. The course sequence provides a foundation in film history ad criticism combined with hands-on and theoretical instruction on screenwriting, picture editing, sound design, sound editing, production sound recording/mixing, cinematography, documentary filmmaking, and studio production.

Recommended Minors

  • Anthropology
  • Art
  • Computer Science
  • Game Design
  • English
  • Music
  • Theatre
MM 100Introduction to Mass Media3
MM 199Mass Media Boot Camp3
MM 222Cinematic Storytelling3
MM 300Mass Media Law3
MM 312Cinematography3
MM 350Film Editing and Theory3
MM 372Filmmaking I3
MM 400Media Literacy3
MM 405The Documentary Film3
MM 414Filmmaking II3
MM 499Career Development & Digital Portfolio2
MM 494Internship2
Department electives6
Total Hours40

Public Relations Concentration

The public relations concentration prepares students to manage communication programs of public and private organizations. The course sequence provides the knowledge and skills needed by professionals in all aspects of the public relations field and gives students hands-on practice with real-world clients in the classroom.

Recommended Minors

  • Electronic Art
  • Business
  • Psychology
MM 100Introduction to Mass Media3
MM 199Mass Media Boot Camp3
MM 202Creative Media Writing3
MM 300Mass Media Law3
MM 319Public Relations I3
MM 321Visual Communication3
MM 400Media Literacy3
MM 422Editing3
MM 415Promotions Writing3
MM 420Public Relations II3
MM 494Internship2
MM 499Career Development & Digital Portfolio2
Department electives6
Total Hours40