Mass Media, BA
Degree Requirements
Majors must complete a total of 40 hours. This includes a variety of core course requirements, courses in a selected concentration, and elective courses. All majors must also complete CN 150 Public Speaking as part of their general education requirements. In addition, all majors must complete a 15-22 credit hour minor, which students must declare with the department that grants it.
Contemporary Journalism Concentration
The contemporary journalism concentration prepares students who want careers as writers, reporters, editors, or designers. The curriculum emphasizes storytelling through writing, reporting, editing, designing, producing and managing for print, audio, video and web.
Code | Title | Hours |
---|---|---|
MM 100 | Introduction to Mass Media | 3 |
MM 199 | Professional Media Applications | 3 |
MM 202 | Professional Media Writing | 3 |
MM 300 | Media Law, Ethics & Diversity | 3 |
MM 321 | Advanced Professional Media Applications | 3 |
MM 326 | Student Media Practicum | 1 |
MM 403 | Advanced Professional Media Writing | 3 |
MM 416 | Digital and Social Content Strategies | 3 |
MM 426 | Advanced Student Media Practicum | 2 |
Choose one: MM 308 or MM 311 | 3 | |
MM 494 | Internship | 2 |
MM 499 | Career Development & Digital Portfolio | 2 |
Upper Division electives in Mass Media | 9 | |
Total Hours | 40 |
Advertising and Public Relations Concentration
The advertising and public relations concentration prepares students to work in a broad range of public and private sector positions requiring the skills of integrated brand promotion. The curriculum offers opportunities for students to pursue the business side of advertising and public relations or explore a customizable creative track. The course sequence includes instruction on professional media writing, principles and techniques of persuasive messaging, digital content strategies, message design as well as hands-on practice with real-world clients in the classroom.
Code | Title | Hours |
---|---|---|
MM 100 | Introduction to Mass Media | 3 |
MM 199 | Professional Media Applications | 3 |
MM 202 | Professional Media Writing | 3 |
MM 300 | Media Law, Ethics & Diversity | 3 |
MM 321 | Advanced Professional Media Applications | 3 |
MM 351 | Data Literacy & Audience Research | 3 |
MM 352 | Advertising and PR Strategies | 3 |
MM 403 | Advanced Professional Media Writing | 3 |
MM 416 | Digital and Social Content Strategies | 3 |
MM 432 | Advanced Advertising and PR Strategies | 3 |
MM 494 | Internship | 2 |
MM 499 | Career Development & Digital Portfolio | 2 |
Upper Division electives in Mass Media | 6 | |
Total Hours | 40 |
Film and Video Concentration
The film and video concentration prepares students in a wide range of creative and technical skills and knowledge necessary for success as a professional in the field. The curriculum covers all of the stages of visual storytelling pre-production, production, and post-production. The course sequence provides a foundation in film history ad criticism combined with hands-on and theoretical instruction on screenwriting, picture editing, sound design, sound editing, production sound recording/mixing, cinematography, documentary filmmaking, and studio production.
Code | Title | Hours |
---|---|---|
MM 100 | Introduction to Mass Media | 3 |
MM 199 | Professional Media Applications | 3 |
MM 222 | Screenwriting | 3 |
MM 300 | Media Law, Ethics & Diversity | 3 |
MM 312 | Cinematography | 3 |
MM 350 | Film Editing and Theory | 3 |
MM 372 | Film Production | 3 |
MM 321 | Advanced Professional Media Applications | 3 |
MM 405 | Documentary Filmmaking | 3 |
MM 414 | Advanced Film Production | 3 |
MM 499 | Career Development & Digital Portfolio | 2 |
MM 494 | Internship | 2 |
Upper Division electives in Mass Media | 6 | |
Total Hours | 40 |