Mass Media, BA - Advertising and Public Relations Concentration
The Mass Media - Advertising and Public Relations Concentration prepares students to work in a broad range of public and private sector positions requiring the skills of integrated brand promotion. The curriculum offers opportunities for students to pursue the business side of advertising and public relations or explore a customizable creative track. The course sequence includes instruction on professional media writing, principles and techniques of persuasive messaging, digital content strategies, message design as well as hands-on practice with real-world clients in the classroom.
Degree Requirements
In addition to the requirements stated below, students must complete 34-35 hours of General Education, all requirements for a Bachelor of Arts degree, and any additional hours needed to reach the minimum 120 credit hours required for graduation. Some of the courses below may also fulfill general education or other degree requirements. Please see your advisor for more information.
A minor (or certificate) is required for all Mass Media Majors. Minors vary in credit hours but most are between 15-18 credit hours. Students with a double major do not have to complete a minor.
| Code | Title | Hours |
|---|---|---|
| Required Courses Inside Department | ||
| Required Mass Media Core Courses | ||
| MM 100 | Introduction to Mass Media | 3 |
| MM 199 | Professional Media Applications | 3 |
| MM 300 | Media Law, Ethics & Diversity | 3 |
| MM 321 | Advanced Professional Media Applications | 3 |
| MM 494 | Internship 1 | 2 |
| MM 499 | Career Development & Digital Portfolio | 2 |
| MM XXX | Mass Media Upper Division Electives 2 | 6 |
| Required Concentration Courses 3 | ||
| MM 202 | Professional Media Writing | 3 |
| MM 351 | Data Literacy & Audience Research | 3 |
| MM 352 | Advertising and PR Strategies | 3 |
| MM 403 | Advanced Professional Media Writing | 3 |
| MM 416 | Digital and Social Content Strategies | 3 |
| MM 432 | Advanced Advertising and PR Strategies | 3 |
| Required Courses Outside Department | ||
| CN 150 | Public Speaking | 3 |
| Total Hours | 43 | |
- 1
Students are encouraged to complete multiple internships. To be eligible for the Internships class, you must have 80 credit hours completed. The internship must be approved and proper paperwork submitted prior to the semester you want to intern.
- 2
Mass Media majors must choose among additional courses offered outside their concentration in the mass media department to satisfy the six (6) hours of Upper Division electives (300 level or higher). Special topics courses will also satisfy the requirement and might include: Iconic Film Directors, Video Game Storytelling, Military and the Media, etc. Check with your advisor for the best fit.
- 3
MM majors can complete two MM concentrations, but this does not replace the minor requirement