Sport and Event Media, BA
Overview
The Bachelor of Arts degree in Sport & Event Media prepares students to learn both the front-facing strategic media side of content creation as well as the behind-the-scenes operations of sport and event management. Event management courses teach logistics, sponsorship, budgeting, and audience engagement — all skills media professionals benefit from. The result is expanded career paths and industry versatility for graduates as they will have career skills and options that reach beyond strictly media strategy and production to also include sports marketing, event coordination, and fan engagement roles.
Degree Requirements
In addition to the requirements stated below, students must complete an additional 31-32 hours of General Education, all requirements for a Bachelor of Arts degree, and any additional hours needed to reach the minimum 120 credit hours required for graduation. Some of the courses below may also fulfill general education or other degree requirements. Please see your advisor for more information.
A minor (or certificate) is required for all Sport and Event Media majors. Minors and certificates vary in credit hours but most are between 15-18 credit hours. Students with a double major do not have to complete a minor. The Department of Kinesiology’s Minor in Coaching as well as other interdisciplinary minors (outside of the Sports & Media Minor) are acceptable options that can also fulfill the minor requirement.
| Code | Title | Hours |
|---|---|---|
| Required Math Gateway Course | ||
| MA 112 | Contemporary College Mathematics 1 | 3 |
| Required Courses Inside Mass Media Department | ||
| MM 155 | Sports and the Media | 3 |
| MM 199 | Professional Media Applications | 3 |
| MM 204 | Sports Media Writing | 3 |
| MM 316 | Sports Video Production | 3 |
| MM 408 | Sports Branding & Promotion | 3 |
| MM 494 | Internship 2 | 2 |
| MM 499 | Career Development & Digital Portfolio | 2 |
| Required Courses Inside Kinesiology Department | ||
| KN 248 | Wellness Concepts and Applications | 3 |
| KN 298 | Foundations of Sport & Recreation Management | 3 |
| KN 306 | Organization and Governance in Sport & Recreation Management | 3 |
| KN 370 | Facility & Event Management | 3 |
| KN 380 | Legal Concepts in Sport & Recreation Management | 3 |
| KN 470 | Ethics in Sport & Recreation Management | 3 |
| Other Required Courses | ||
| CN 150 | Public Speaking | 3 |
| Choose one Upper Division Elective from either Kinesiology or Mass Media 3 | 3 | |
KN XXX | Kinesiology Upper Division Elective | |
MM XXX | Mass Media Upper Division Elective | |
| Total Hours | 46 | |
- 1
If student has already completed a different college math course, please discuss with your advisor.
- 2
Students are encouraged to complete multiple internships. To be eligible for the MM 494 Internship class, you must have 80 credit hours completed. The internship must be approved and proper paperwork submitted prior to the semester you want to intern.
- 3
Sport and Event Media majors must choose one additional course offered outside their core courses from either the kinesiology or mass media department to satisfy the three (3) hour upper division elective (300 level or higher). Check with your advisor for the best fit.